Managing the security of data flow

Customer Relationship Management (CRM) systems are cited as one of the major technology successes of the last decade. These ‘super databases’ enable the real-time sharing of information across global organisations, increasing the visibility of the sales pipeline and providing a central control of the customer experience. A far cry from the early databases which were supported in the locally networked environment, CRM systems have pushed database capabilities into the enterprise arena, providing accurate monitoring of customer information and enabling corporations to sell and market to customers through a centrally managed delivery mechanism.